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DIGITAL

WEB DESIGN & DEVELOPMENT

The technical skill and battle-tested processes
to deliver high-performing websites. 

Image by Igor Miske
 We create a right address for your business

The pain of an under-performing website 

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Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question. 

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Yet starting a web development project feels daunting, so businesses often feel stuck with the status quo, risking missed opportunities and competitive disadvantage.

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RaOne Media builds high-performing sites across a wide range of industries. We’ve overcome all kinds of challenges for our clients, helping achieve some exceptional results in the process.

Image by Ben Kolde

How we build a better-converting website

Design for your users. Put the needs of the site’s users first. If you don’t know what users’ needs are, ask them. As a user-centered agency, this principle is the foundation of everything we create. 

Design with a purpose. A great website has beauty and brains. Naturally, it should look good. But it also needs to be built with a clear view of its most important goals and conversion points, and how the website will support users on their journey toward those goals. 

Design for discoverability. A site must be designed in such a way that people can find it – and that starts with visibility to search engines. A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on.

Our website Design & development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

Technical Discovery

Assessing the situation, goals, and requirements

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We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

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Planning

Creating a tech strategy that works

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An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

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IA, Design + Copy writing

Delivering a complete website solution

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We’re an end-to-end website development agency, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation. We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.

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Front- and Back-End Coding

Giving your swag an upgrade

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We find the majority of our clients prefer a hybrid development approach, where we build the MVP using a Waterfall methodology, and then add new features and improvements in Agile sprints, but we can and do work in other ways. 

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Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS and Javascript. With our range of partnerships, we have expertise – including many certifications – for a wide variety of CMS options. 

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Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

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Quality Assurance

Testing against over checkpoints

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We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

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We like to get our clients involved – while the site is in beta, it lives on a development server, where you and your team can play with it, try to break it, and help us eradicate any bugs.

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Search Engine Optimization

Maximizing relevance, reach, and discoverability

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SEO is part of the fabric of an effective website, not an accessory. Building your site first and “doing SEO” later can result in missed opportunities or put existing equity at risk. 

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For that reason, each website we design is built with SEO front of mind. Our SEO specialists stay involved throughout the project to help ensure we create the right pages in the right places. Sitemaps, wireframes, copy, and even design elements are carefully reviewed to ensure they’re discoverable, relevant, and follow SEO best practices.

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CMS Training + Launch

Preparing your team for handover

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When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

RELATED SERVICES

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   Mobile App Development

   E-Commerce 

   Web Applications

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