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Brand Strategy & Design Innovations
BRANDING
BRAND IDENTITY
Creativity and strategy come together
to build standout digital brands.
“Design is the silent ambassador of your brand”
The Power in Authenticity
Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into overnight success.
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While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.
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Here at RaOne Media, we know it what takes for digital brands to succeed. With an eye for storytelling and an enthusiasm for strategy, our team helps companies stand out through art direction, engaging content, and bit of soul-searching too.
CASE STUDY
How a re-brand helped RiceOne
grow sales by an amazing 200%
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How a new brand identity and a revamped eCommerce experience helped our client grow (and grow, and grow)
How We Help Brands Find Themselves
Our approach to brand identity is as creative as it is methodical,
where design and content meets research and experience.
Discovery + Research
Meeting your brand
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For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become.
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We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
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Brand Storytelling
Uncovering the narrative
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The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.
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Verbal Identity
Finding your voice
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Our content team is at the ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering, or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains.
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We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words. Finally, a consistent and distinct brand voice is a core part of your identity. To arrive at one, our content team refines your brand story into a consistent personality that jumps off the page.
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Visual Identity
Focusing on look-and-feel
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In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.
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We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
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Implementation
Bringing it to life
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As a full-service digital agency, RaOne Media is ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.